Christmas on the High Street

Verzeille&decoDec2012 033It was 5 years ago when we were first in Laroque round about Christmas time.  There were no signs of its coming until well into December, and we thought it wonderful: no decorations, no adverts, merchandise or muzak,  just a bustle of festive activity from about two or three weeks beforehand.

The first signs, as in England, were in the shops.  Unlike England however, most shopkeepers didn’t usually buy tinsel, baubles, and several packs of cotton wool to introduce a Christmas theme into their window display.  Instead they had a seasonal design applied directly to the window.  We once saw a scene-painter busily decorating a local window, and wondered what he did the rest of the year.  Shops in small town high streets like Laroque’s would all be unified by being the same but different.  The same folksy interpretations of Christmas motifs, the same limited palettes of white, red, greens and yellows.  Some would choose scenes of reindeer amongst the Christmas tree forests, others Father Christmas,  snowmen, or radiant candles.

Garage in Laroque
Garage in Laroque

Five years on, hardly any shopkeepers are keeping up this tradition.  They’re decorating their shops, but in their own way: dressing up their window display with baubles, snowflakes and Santa Claus figures.  They’re nicely done too, but I miss the particularly French idea, which I’ve seen nowhere else.

Here are the few traditional window scenes I’ve been able to find this year.  Maybe next year even these will be part of the past.

A baker's shop in Laroque
A baker’s shop in Laroque

2 thoughts on “Christmas on the High Street”

  1. Isn’t it nice to live where Christmas doesn’t start until December. And what beautiful window paintings. We have some sometimes over here, Intermarché has some rather smart elves and Santa this year, but mainly it’s the tinsel and glitter, though tastefully done. It would be a shame if the tradition died out completely in Laroque. Have a wonderful Christmas.

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